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Programme
Day 1: 28 April
| Morning Session |
Introduction to Workshop Concepts by ESA Staff |
- Intro to USP, niche market, acceleration points, executive coaching, teamwork, seed funding, etc.
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| Afternoon Session |
Targeted Marketing for startups |
- How to get big results with limited resources (guerrilla marketing, permission based marketing, social networks, etc.)
- 1st Guest speaker (expert in Marketing) followed by discussion and group exercises.
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| Evening Session |
Cash Flow, Financial Forecasting and Sales |
- Rapid sales techniques for Startups. Financial forecasting and cash-flow control models will also be presented and discussed.
- Individual homework
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Day 2: 29 April
| Morning Session |
Corporate Finance, Valuation and Investor expectations
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- How to construct and present financials to investors. Intellectual Property will also be presented and discussed in this session.
- 2nd Guest speaker (expert Corporate Finance) followed by discussion and group exercises.
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| Afternoon Session |
Teambuilding |
- How to attract and recruit a successful team.
- 3rd Guest speaker (expert Executive Recruiter) followed by discussion and group exercises.
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| Evening Session |
Networking |
- Building a powerful contact network.
- Group discussion, individual and group exercises
- Group homework assignment
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Day 3: 30 April
| Morning Session |
Presentations |
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